Author Archives: Sachin Kumar

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The Importance of Social Media in Real Estate Marketing

Traditionally, newspaper ads & billboards were the only forms of advertising Real Estate had. With the rising popularity of Social Media, businesses are turning their attention to it, especially the real estate industry. In other words, as technology has advanced … Read More

5 Reasons Why Real Estate Agents Must Use A CRM

Customer Relationships are the foundation of the real estate business. Agents may lose leads due to a lack of efficient relationship management infrastructure. When it comes to managing relationships and closing business, comprehensive CRM software is essential. A CRM (customer relationship … Read More

Finding a perfect Real Estate CRM:5 Key Factors to Consider

Generating leads and nurturing them effectively is imperative for any real estate business. The right customer relationship management (CRM) system can be the difference between success & failure, so it’s essential that you find one with all of your needs … Read More

Things to expect in Real Estate 2022 post pandemic

With the Covid-19 breakout in 2020, every sector, including real estate, suffered a major setback. Realtors have had a roller coaster ride over the previous two years. Let’s see what they can expect in the coming year.   An increase … Read More

How to fix a leaky sales funnel

Many businesses invest in various marketing channels to work well with leads. However, if you are converting only a few leads into sales, then you’re probably facing a leaky sales funnel. It is not conducive to have a situation like … Read More

Your Go-To Guide for Real Estate Task Management

Real estate task management comes with many challenges. As lucrative as the sector may sound, only an appropriate planning model works best for the companies involved with it. There are many aspects to real estate engagements that need your undivided … Read More

Workflow Automation in Real Estate Operations: How Effective Is It?

The profession of a real estate salesperson is more than simply going out into the field and trying to sell a property.  They are part and parcel of the sales pipeline, doing tasks such as lead generation, nurturing, and closing … Read More

How Real Estate Marketers can leverage the different stages of Home Buyer Journey

The way home buyers buy a property has changed. It means real estate marketing tactics have changed as well.  Before the rise of the internet, when someone was looking for a property, primarily they had two ways of connecting with … Read More

Different Stages of a Home Buyer Journey

When the pandemic hit, real estate also became one of the worst-hit sectors. With real estate sales seeing a surge of 51% in Q4 of 2020 (as compared to Q3, 2020), 2021 is the year when India enters a new … Read More

The Ultimate Guide to Real Estate Video Marketing

Video marketing includes promotion of a product or service, participation in a social and digital audience, training of customers or otherwise moving people from awareness to purchase along the sales channel. Video marketing is changing the real estate business forever, … Read More